Paper | The Role of Data Mining on the Successful Customer Relationship Management THE ROLE OF DATA MINING ON THE SUCCESSFUL CUSTOMER RELATIONSHIP MANAGEMENT
Abstract: This paper aims to study the role of knowledge management processes to enhance entrepreneurship strategies. It highlights five pertinent dimensions; knowledge creation, knowledge acquisition, knowledge storage, knowledge transfer, and knowledge application. These are independent variables and entrepreneurship strategies as the dependent variable. Standard questionnaire has been used to calculate data from the field. Smart PLS software package has been used to find out data analysis. The questionnaire consists of 38 questions in “Likert scale”. This paper concluded to reveal that there is a correlation and impact relation between knowledge management processes and the entrepreneurship strategies. Keywords: knowledge management, knowledge management processes, entrepreneurship, entrepreneurship strategies.
